Mostly, you don't care.
WarCry's Sean Bulger takes a look at emergent gaming in this interesting editorial.
Last time, we took a look at MMO websites and explored why they are important and what can be done with a website to help enhance and strengthen a community. Interestingly enough, most of that involves giving people the ability to share, have a voice, and generally create their own content. This is pretty much how the internet has been working for the last few years (really, since its creation). It may not come as too much of a surprise then, that giving players similar tools within the actual game environment itself could drive the potential that these principles have even further.
Keep reading at WarCry.