PvP-oriented MMOGs lived and died by the quality of their matchmaking systems, matching players of similar levels and abilities to ensure an even playing field. These matchmaking systems have made their way into more PvE-friendly MMOGs, such as LEGO Universe with their “affinity system.” This system plugs a player, after entering a new area, into the instance where any players from their Best Friends or Guild lists are located. But why stop there? Can’t a matchmaking system go further than this and be more refined? Jeff "Ethec" Woleslagle delves deeper into the possibilities in Loading... Matchmaker, Matchmaker.