to the 1,319th
of Loading...

Loading... is the premier daily
MMOG news and commentary
newsletter, only from Ten Ton Hammer.

The biggest news
story in the wide world of MMOGs this week was undoubtedly the Warner
Bros. acquisition of Turbine. While it remains to be seen exactly what
kind of impact this will have on the future of fan favorites DDO and
LotRO, certain elements of the deal are worth a closer inspection. Join
“Ethec” Woleslagle as he
takes his best spaghetti western
inspired shot at it today in Loading… The Good, the Bad and
the Ugly

cellspacing="0" width="100%">

The Pulse

You vote with what you
view at Ten Ton Hammer, and the
is the Ten Ton Pulse ( href="http://www.tentonhammer.com/thepulse/" target="_blank">What
is The Pulse?).

are today's top 5 Pulse results:

  1. href="http://www.tentonhammer.com/wow">World
    of Warcraft
  2. href="http://www.tentonhammer.com/eq2">EverQuest
  3. href="http://www.tentonhammer.com/ddo">Dungeons and
    Dragons Online (UP 2)
  4. href="http://www.tentonhammer.com/taxonomy/term/38">EverQuest
    (UP 9)
  5. href="http://www.tentonhammer.com/aoc">Age of Conan
    (down 2)

movers this week

  1. href="http://www.tentonhammer.com/taxonomy/term/42">Star
    Wars Galaxies (UP 29 to #19)
  2. href="http://www.tentonhammer.com/taxonomy/term/183">Guild
    Wars 2 (UP 5 to #8)
  3. href="http://www.tentonhammer.com/swtor">Star Wars:
    The Old Republic (down 3 to #17)
size="-1">Recent Releases
  • size="-1">2/1
    - href="http://www.tentonhammer.com/taxonomy/term/926">Global
    Agenda (release date)
  • size="-1">2/2 size="-1">
    - Star
    Trek Online
    (release date)
  • size="-1">2/16
    - href="http://everquest2.station.sony.com/expansions/sentinelsfate/index.vm">EverQuest
    2: Sentinel's Fate (expansion)
  • size="-1">2/16
    - href="http://www.tentonhammer.com/node/81479"> LotRO:
    Oath of the
    Rangers (content update)
  • size="-1">4/5
    - href="http://www.tentonhammer.com/node/83086">Pocket
    Legends (iMMOG - release date)



  • size="-1">April
    - href="http://www.cityofheroes.com/news/game_updates/issue_17/issue_17_overview.html?utm_source=COHemail&utm_medium=US&utm_campaign=banner">City
    of Heroes - Issue 17: Dark Mirror
  • size="-1"> style="font-weight: bold;">Spring 2010
    - href="http://www.tentonhammer.com/taxonomy/term/1801">Mytheon
  • size="-1">Summer
    - href="http://www.tentonhammer.com/taxonomy/term/998">APB
  • size="-1">TBA
    - href="http://www.tentonhammer.com/taxonomy/term/2079">Final
    Fantasy XIV size="-1">


  • size="-1"> style="font-weight: bold;">6/15 -
    6/17 - href="http://www.e3expo.com/">E3
  • size="-1"> style="font-weight: bold;">6/25 -
    6/27 - href="http://www.lfgexpo.com/">Looking
    for Group
  • size="-1"> style="font-weight: bold;">7/22 -
    7/25 - href="http://www.comic-con.org/">Comic-Con
  • size="-1"> style="font-weight: bold;">8/5 -
    8/8 - href="http://events.station.sony.com/fanfaire/">SOE
    Fan Faire 2010
  • size="-1"> style="font-weight: bold;">9/3 -
    9/6 - href="http://www.dragoncon.org/">DragonCon
  • size="-1"> style="font-weight: bold;">10/22 -
    10/23 - href="http://us.blizzard.com/blizzcon/?rhtml=y">BlizzCon
  • size="-1"> style="font-weight: bold;">2011: 3/24
    3/26 - href="http://fanfest.eveonline.com/">CCP

Loading... Daily

One of our favorite
Turbine personalities commented on his love of Spaghetti Westerns in a
recent edition of the href="http://www.tentonhammer.com/podcasts/live">Ten
Ton Hammer Live podcast, so in
Mersky’s honor (and because href="http://en.wikipedia.org/wiki/Warner_Bros" target="_blank">Warner
Bros. holds the rights to
another set of Clint classics, the Dirty Harry series),
today’s Loading explores the good, the bad, and the ugly
behind href="http://www.tentonhammer.com/node/83555">Warner
Bros. acquisition of Turbine.

- Turbine has been on
a tear ever since Asheron’s
Call 2
went the way of the
mastodon. Despite lackluster PvP and an
increasing feeling of disconnectedness between new players and the
newest content, href="http://www.tentonhammer.com/lotro">The
Lord of the Rings Online

remains very
strong in our
Pulse numbers and will only continue to gather excitement and attention
as the fellowship inches closer to Mordor. DDO has become a case study
in both free-to-play conversion and execution, and devs would do well
to read up on Fernando Paiz’s interesting comments on how href="http://www.tentonhammer.com/events/gdc2010/ddo">the
microtransaction model democratizes games.

But Turbine also has big
ambitions, and big ambitions need deep
pockets. As in Warner Bros. sized pockets. We know Turbine has set
their sights on a console MMORPG, a feat that few devcos have
accomplished and (in my opinion) none particularly well. Like the old
song, it’s going to take a whole lot of spending money and a
whole lot time to do it right, child.

More interestingly, however, is
that old, entirely unconfirmed rumor
that Turbine is working on a Harry Potter MMORPG. Even if
it’s just a coincidence that Warner Bros. has the film rights
to the Harry Potter series, the acquisition will undoubtedly smooth the
way for Turbine to develop major IPs and licenses in the future, should
such plans suit their WB overlords. I’m holding out for a
Looney Tunes MMORPG, personally.

- Warner Interactive,
WB’s game development arm, has
done plenty of light fare - mostly cartoon and film adaptations whose
success, it’s no secret, comes on the strength of the name
rather than their gaming brilliance and panache. Unfortunately, all we
know about Warner Bros. and MMORPGs is href="http://www.tentonhammer.com/taxonomy/term/207">The
Matrix Online
hardly a flattering reference. In fact, it was a game built on a
collapsing IP - though an IP that reported made a cool billion for WB -
and probably was just about as stillborn as an MMORPG can be. Whether
TMO was WB’s way of kowtowing to the Wachowski Brothers or
just an experiment gone bad and promptly sold off and eventually
cancelled, it doesn’t do WB much credit. Whether WB learned
their lesson about what halfways efforts amount to in the MMORPG world
or not could really make or break Turbine just when they were finding
their focus.

- I’m no
expert on valuation, but the rumored $160
million price tag seems pretty low for a company making a mint on DDO
microtransactions and with over a rumored 400K LotRO subscribers too.
Also in the ugly category, Turbine had been the biggest privately owned
games studio in the US, and without the obfuscatory influence of a
major publisher, it was always easier to get the straight dope from
Turbine. That’s likely to change now, if past experience with
assimilated developers is any indicator.

So that’s my take on
the Warner Bros. acquisition of Turbine,
what’s yours? Did WB get a fire sale bargain? Does something
seem rotten? Or are you excited about Turbine’s prospects
with the caliber of IPs Warner Bros. might bring to the table? Share
your thoughts in the Loading... forum!

Shayalyn's Epic Thread of
the Day

From our href="http://forums.tentonhammer.com/forumdisplay.php?f=6">Articles,
News & Events Discussion

is Not a 4-Letter Word

editorial about instancing has sparked a lively debate in our news
forum. Does instancing in an otherwise massively multiplayer game make
you feel isolated? Or is instancing a powerful tool to provide single
players and small groups a fun time without the hassles of camping or
kill stealing? Head over to our forums and you can href="http://forums.tentonhammer.com/showthread.php?t=50904">join
the fray in an instant.


Awesome Quotes from the
Epic Thread

"Instancing works for Guild
Wars; I don't think adding large open areas to that game would add
anything to it. In fact, I think it would probably detract a lot from

- Bobfish

completely dissagree. The lack of open areas makes it feel like a
one-player game with levels--you know, the ice level the fire
level etc etc It never feels like a contiguous world, just a series of
small boxes

- ginzo


Have you spotted an Epic Thread on our forums? href="http://forums.tentonhammer.com/showthread.php?t=32559">Tell

and Exclusive Content
Today at Ten Ton Hammer

87 Ten Ton Hammer
in April! 446
in 2010!


Mytheon Open Beta Preview Event Mega-Giveaway

Entry URL: href="http://www.tentonhammer.com/giveaways/mytheon/beta_preview">http://www.tentonhammer.com/giveaways/mytheon/beta_preview

the upcoming mythology-fueled online action RPG from Petroglyph Studios
and True Games Interactive, is gearing up for open beta on April 28th.
But stress test Mytheon during a special sneak peek event on Friday,
April 23rd any time between 7pm CST and 10pm CST (8pm - 11pm Eastern,
5pm - 8pm Pacific) and you'll be automatically entered for some
incredible prizes!

Lucky Mytheon players from Ten Ton Hammer are eligible win one of the

  • One new 16GB iPad!
  • Five Mytheon packs
    containing one Mytheon XL shirt and one Mytheon key chain
  • One Mytheon hat
  • One VERY exclusive Mytheon
    power stone  delivered in game at the time of commercial launch

And everyone's a winner with a test key for Mytheon!

winners will be chosen prior to the start of open beta on April 28th,
check the thread attached for updates. These prizes are exclusive to
accounts keyed for beta in this Ten Ton Hammer giveaway, so head to href="http://www.tentonhammer.com/giveaways/mytheon/beta_preview">http://www.tentonhammer.com/giveaways/mytheon/beta_preview
and confirm your email address to grab your Mytheon test key and have a
chance at these great prizes!

Hottest Articles, Guides, and Features

  1. href="http://www.tentonhammer.com/giveaways/mytheon/beta_preview">Mytheon
    Open Beta Preview Event Mega-Giveaway
  2. href="http://www.tentonhammer.com/sto/features/editorials/death-penalty">Till
    Death Do Its Part - Death Penalties and Difficulty Sliders in STO
  3. href="http://www.tentonhammer.com/wow/reviews">World
    of Warcraft
    Review Portal
  4. href="http://www.tentonhammer.com/wow/uimods/reviews/chatter">Chatter
    Like the Mad Hatter – A WoW
    U.I. Mod Review
  5. href="http://www.tentonhammer.com/cryptic/interviews/roper_cco">From
    Capes To Beyond! A Q&A with
    Cryptic’s Bill Roper
  6. href="http://www.tentonhammer.com/wow/features/5best-tank">WoW:
    The 5 Best and Worst Things to Do as a Tank
  7. href="http://www.tentonhammer.com/editorial/why_cant_mmogs_start_small">All
    Things to All Players: Why Can't MMOGs Start Small?
  8. href="http://www.tentonhammer.com/editorial/5rpgs_kickass_mmogs">From
    Tabletop To Online: 5 RPGs That Would Make Kick-Ass MMOGs
  9. href="http://www.tentonhammer.com/ddo/guides/dwarven_ranger_build">Dungeons
    and Dragons Online: New Character Build - The Dwarven Ranger
  10. href="http://www.tentonhammer.com/node/83246">Pure
    Artistic Vision - A Guild
    Wars 2
    Concept Art
    Q&A with Daniel Dociu

for visiting the Ten Ton Hammer network!

- Jeff "Ethec" Woleslagle
the Ten Ton Hammer team

To read the latest guides, news, and features you can visit our Dungeons & Dragons Online: Eberron Unlimited Game Page.

Last Updated: Mar 13, 2016

About The Author

Jeff joined the Ten Ton Hammer team in 2004 covering EverQuest II, and he's had his hands on just about every PC online and multiplayer game he could since.