Whether you like it or not, propaganda is part of our modern way of
life. Every where you look, companies are doing their best to spin
their marketing schemes and ingrain them into your brain. These sort of
guerrilla campaigns are actively waged in href="http://www.tentonhammer.com/eve/" target="_blank">EVE
Online as well, and this week's " href="http://www.tentonhammer.com/features/mittani"
target="_blank">Sins of a Solar Spymaster" article
focuses squarely on propaganda warfare. Check it out!
EVE is a voluntary pastime which has its tedious bits,
particularly in the realm of alliance warfare. In a galaxy full of
would-be Space Knights following e-bushido, reputation and 'face' are
themselves resources that can be built up or destroyed. In any given
war, a significant amount of attention must be paid to what keeps your
pilots motivated and logging into the game, losing ships for your
alliance's banner, and maintaining a positive cultural identity so that
defectors and spies are not bred. Morale is key, as the history of Red
Alliance demonstrates; lose enough pilots due to demoralization and
your military suffers, and suddenly your alliance is in a full-on
failure cascade. The intelligent use and deployment of propaganda is of
crucial strategic importance, no matter how much the e-honor crowd may
deny its impact.
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