Updated Fri, Apr 02, 2010 by Sardu
Unloading... is the premier daily MMOG character auction service, coming soon only from Ten Ton Hammer.
Today Ten Ton Hammer officially announced three new services specifically geared towards the modern MMOG player. In conjunction with the Ten Ton Hammer Character Deletion Hotline, Personals and 18+ Boutique, we’re pleased to announce our hot new character auction system. Catch all the details today in Loading… Unloading.
You vote with what you view at Ten Ton Hammer, and the result is the Ten Ton Pulse (What is The Pulse?).
Here are this week's top 5 Pulse results:
Biggest movers in the last seven days :
"I sure do love me some maple syrup. That's why we've decided to take Ten Ton Hammer into the player services sector which unfortunately means that, among other things, we will be discontinuing the Loading... newsletter in favor of shifting focus to promoting the new Ten Ton Hammer Personals and Character Deletion Hotline."
These were the words that greeted me in a surprise phone call from Ethec late last night. I suppose the writing has been on the wall for quite some time now, but I simply didn't want to accept it. After all, Loading... is the longest running daily MMOG newsletter of its kind and has amassed a fairly massive following over the years, so it will be a real bummer to see it phased out this week.
But sometimes you simply have to face facts. Today's MMOG players aren't after the same things that they were 10 or 12 years ago. Back then it was all about the journey - the time spent adventuring with friends. Now it's all about casual play and instant gratification, and it only makes sense that we aim to make Ten Ton Hammer a leader in a sector that caters to these types of players.
Ethec went on to explain, "In a market hell-bent on making hybrid business models the norm, we need to very consciously change with the times, otherwise we're bound to sink the entire ship. Diversification will be the key here, which is why we're also shifting the majority of our contributing writers to the Character Deletion Hotline where they'll become the core support staff."
This was another thing I knew was coming, but it was still a minor shock to my system to hear that it was indeed becoming official and much sooner than I expected.
Ethec continued, "Here in the world of games media, we tend to amass quite a number of characters week after week, month after month, year after year. Name an MMOG on the market right now and I can guarantee that we likely have a few hundred high-level, fully geared characters just sitting around collecting dust. So our thought was, why not sell them to our readers for a quick buck?"
"Let me make this perfectly clear though - this is NOT a power-leveling service. Sure, most of the characters we'll auction off through the new daily Unloading... newsletter are level capped characters, but the service we intend to provide is to take those pre-existing characters and turn a quick buck as opposed to leveling up brand new characters for players. Not only is that market already saturated, but we firmly believe that our service is offering something unique - almost as though each and every avatar we auction off will be like a virtual autograph from the Ten Ton Hammer staff member that originally played it."
So you heard it here first folks - starting next week the Loading... newsletter will become a daily auction listing for Ten Ton Hammer's pre-played MMOG characters. While I'm sure many of you will be sad that the daily newsletter many of you have been reading for years will cease to exist in its current form, fear not, as I truly believe that the new Unloading... auctions will finally answer one of the biggest questions of them all:
"Can I have your stuff?" Starting next week, yes you can!
To get the full details on how the new Unloading… character auction system will work, be sure to check out the official fact sheet, then share your thoughts right here in the forums!
8 new Ten Ton Hammer features today! 8 in April! 367 in 2010!NEW SITE FEATURES FOR APRIL!
Today's Hottest Articles, Guides, and Features
Thanks for visiting the Ten Ton Hammer network!
- Reuben "Sardu" Waters and the Ten Ton Hammer team