Posted Fri, Apr 02, 2010 by Ethec
Loading... is the premier daily MMOG news, coverage, and commentary newsletter, only from Ten Ton Hammer.
How do we follow the good-natured frivolity that was April Fool's Day around the web? With a rant about an awesome event over-attended by fans and under-attended by game developers, of course. One final look at PAX East 2010 in today's Loading... Coast to Coast.
You vote with what you view at Ten Ton Hammer, and the result is the Ten Ton Pulse (What is The Pulse?).
Here are today's top 5 Pulse results:
Biggest movers in the last seven days :
Nine winners already - you could be a winner too!Ten Ton Hammer is partnering with Atari and Bigfoot Networks to offer you a chance to win an incredible prize packs in celebration of Star Trek Online's newly revealed "Season One: Common Ground". Check out these great prizes:
One entry per registered user, premium members get additional entries. Enter for free here: Star Trek Online Season One / Bigfoot NIC giveaway. Winners will be posted in this thread Monday through Wednesday next week.
Here's hoping you had some fun with the craziness of April Fool's Day around the web. It's one of my favorite occasions each year, because it's one of the few times you'll see game developers ease off and have fun with the culture surrounding their games. That's especially important nowadays - since while the games industry is considered by some to be recession-proof, the economic downturn has created something of a disconnect between top-tier games and fun in favor of a better bottom line. Seemingly little consideration given to what makes a game profitable at its core. Mass appeal and the well-trodden path is the order of the day, and (though this is about the only time you'll hear this in Loading...) thank goodness for asset-light gaming - casual, mobile, and Facebook games.
Judging from your reaction to Shayalyn's 800 lb. Gorilla article, you've noticed this disconnect too. Either simple, pure fun has been taken for granted in games, or else we've lost touch with what makes a game worth playing in the first place. My fear is that it's starting to become systemic, even creeping into the events we attend.
Last weekend we were among the 60,000 that attended PAX East 2010, which was a lot of gaming purist fun. Just about any media or PR type will tell you they prefer consumer shows to trade shows. Both are a lot of work, but there's an aura of shared excitement that you just don't get at something like GDC (unless you happened to be in the panel where Google is handing out free Droids). But being in its first year, PAX East didn't draw quite the game developer presence. Several developers we cover closely pulled out as the event approached.
That's really a shame, because at PAX East it certainly seemed like everyone soaked up everything twice over. Attendees lined up hours in advance for an Nvidia presentation where cards everyone had known about for weeks were "unveiled." At that presentation, reps from DICE and EA introduced the 3D capabilities of Battlefield: Bad Company 2 and Metro 2033 to a 3D- bespectacled crowd, but no one from the big B could be found to do the same for WoW. And of the five developers we met with, only two had a floor presence, but these two commanded a large chunk of the expo floor and probably got more than their money's worth in terms of raw exposure.
Granted it takes a lot for a west coast or European developer to make the trip to the east coast - one could buy a very nice car for the freight costs of shipping the booth alone. But, as in the music business, you have to take your act on the road to grow your audience, and that's at least as true in the Internet age as it was 20 years ago. We'll pack up, fly 5-8 hours, and blow our entire paycheck on an overpriced hotel to be within three postal codes of West Coast or European event venues, but devs won't make the trip to come see us in the midwest (GenCon), south (DragonCon) or the east coast (PAX East, NY Comic Con), for shame. A sold-out PAX East proved that we're here, ready, and willing to revel in your marketing efforts. Where were you, majority of MMORPG developers?
Rant over, have a wonderful Easter weekend, and feel free to stop by the Loading... forum to sound off.
From our Tavern of the Ten Ton Hammer forum
NCSoft Security Compromised?
...not really. But our members' security might well be compromised if they don't heed the cautionary tale found in today's epic thread. Remember kiddies, keep your hands and feet inside the boat at all times and proceed with the understanding that not all fishing (er...phishing) is what it's cracked up to be. Read on and share a comment.
Awesome Quotes from the Epic Thread
"I just got an email from NCSoft too... the email addy looks like its the official one, but the "secure" site they link, looks fishy."
Have you spotted an Epic Thread on our forums? Tell us!
6 new Ten Ton Hammer features today! 14 in April! 373 in 2010!PAX EAST 2010
Today's Hottest Articles, Guides, and Features
Thanks for visiting the Ten Ton Hammer network!
- Jeff "Ethec" Woleslagle and the Ten Ton Hammer team