[Insert Bad Godzilla Joke Here]



Dungeons & Dragons Online: Stormreach (DDO) just might take over
the world if Turbine has anything to say about it. Japan is the next
community of gamers to experience DDO:

    FOR IMMEDIATE
RELEASE



    Turbine and SAKURA internet launch DUNGEONS &
DRAGONS ONLINE™: Stormreach™ in JAPAN



    WESTWOOD, MA - August 28, 2006 - Turbine, Inc. and
SAKURA Internet Inc. announced that DUNGEONS & DRAGONS ONLINE™:
Stormreach™ (DDO), the first massively multiplayer online ("MMO")
roleplaying game inspired by the legendary pen-and-paper game, has
launched today in Japan. DDO is based on the world-renowned DUNGEONS
& DRAGONS® brand franchise from Wizards of the Coast, Inc., a
subsidiary of Hasbro, Inc. (NYSE: HAS). DUNGEONS & DRAGONS is under
license from the Hasbro Properties Group, the intellectual property
development arm of Hasbro, Inc. DDO is published by Atari, Inc.
(NASDAQ: ATAR) in North America.



    Following on the launch of DDO in North America and
Europe, Turbine and SAKURA worked together to localize the
award-winning game for the Japanese market including the development of
Asian-themed armor, weapons and content. DDO is a unique experience
where players must use their combat skills and wits to survive
dangerous dungeons, fiendish traps and foes that punish the foolish.
The game seamlessly combines the beautiful world of Eberron®, the
classic D&D® v3.5 version rules, and the latest innovations in
online technology into a breathtaking gaming experience.



    "DDO offers fresh and exciting game play that
captures the true spirit of the D&D adventures that have been
around for over 30 years," said Jeffrey Anderson, president and CEO of
Turbine, Inc. "We are confident that the game will appeal to both MMO
gamers and D&D fans in Japan."



    "Today's launch of DDO marks a major milestone for
SAKURA as we continue to lead the growth of online games in Japan,"
said Ryo Sasada, president and CEO of SAKURA Internet Inc. "Players in
Japan will appreciate Turbine's faithful adaptation of D&D's
party-based adventures that have made the game a premium title in the
industry."



    DUNGEONS & DRAGONS ONLINE: Stormreach recreates
the essence of the classic pen-and-paper roleplaying experience - with
an emphasis on non-grinding, instanced quests that provide a unique,
immersive experience for each party. Authentic features in the game
include customizable characters; dungeons filled with devious traps;
monsters and stories from the Eberron campaign setting; an on-screen
d20 (20-sided die) and a dungeon master. The unique online world of
Stormreach is a bustling city with thousands of players from around the
world. It represents a new paradigm for the MMO genre with unique
features including party-based quests, integrated voice chat, real-time
action combat, and award winning graphics.