Posted Thu, May 22, 2008 by Shayalyn
The beta process comes up and he agrees that methods and expectations have changed over the years moving from a pure testing environment to almost a preview. "The first task is getting a customer base," he says, "which is why you saw the announcement we made and started registration for the beta. That's attracted a significant number of people but in addition to that, the MGM folks ran a contest for us." The goal of the contest and the announcements were to build a mailing list of customers to select beta participants from. He explains they'll be working with MGM, Fox, the SciFi channel, and other entities to continue to grow that mailing list.