Updated Wed, Apr 15, 2009 by Cody Bye
Now it's time to start building something beyond a gleam in your eye. You have your goal, you have your chosen form of government, now you commence building your alliance. You need to have a banner for people to rally around, a shared identity that pilots will be eager to buy into. Alliances in EVE are a dime a dozen, but most never get anywhere, and this has a lot to do with their core identity; what is the reason for your alliance's being, besides taking space? The most common identity for a spaceholding alliance is an ethnic one, an aggregation of people from one linguistic group or nationality. Other identities involve communities from outside of EVE, such as forum groups (Somethingawful.com, Ars Technica) or players of other games - 'Tribes' and 'Earth and Beyond' veterans have a significant presence in 0.0. Even if the identity is purely a gimmick or a silly in-joke, it puts your nascent alliance at an advantage over those without a cohesive sense of self, because a strong alliance identity is what will help you maintain your membership in the face of the vicissitudes of war.