Open Network Entertainment recently launched the ONE
Power-Up Game Card, a universal prepaid gift platform, and cooperative
marketing system that supports online game developers, publishers,
worlds, and social networks. ONE's Vice President of Sales and
Grubb, sat down with Ten Ton Hammer to discuss this new venture and how
affect the future of online gaming.
Ten Ton Hammer: Where did you get the
idea for the ONE card?
Pete Grubb, ONE Vice
President of Sales and Marketing:
We've been looking at this space for close to two years. We actually
had planned on launching a universal platform before some of the
competitors but we really thought it was important to wait and find the
right partner that could give us backend systems that would allow us to
deeply connect with our game publisher partners and do some very
interesting things as it relates to transfer funds.
As you can see from some people in the universal card space, there are
many people that can accept a pre-paid card and move funds from Point A
to Point B. We thought it was very important to provide a better user
experience and more flexibility for the end user so that a ONE Power-Up
Game Card user can use that balance from our game site
(OneGameCard.com) or from the game publisher's site equally as well and
Ton Hammer:Can you explain how
Sure. The ONE Power-Up
Game Card is truly a universal prepaid
instrument for supporting virtual goods and subscription sales for
online game communities, for virtual worlds, and evolving social
network space. So fundamentally, we establish a balance for the card
when a user activates that card on our system.
A user can take that card, go to our game portal site
(onegamecard.com), enter their PIN if they wish to, and proceed with
that transaction, or we really do encourage them to create an account
and registration with our service. That will allow them to use partial
balances across multiple game properties.
We also establish a special security code for that user. We have what's
called the ONE Power Play Service and the power code is a unique and
secure code that the end user establishes in their profile that then
allows them to use that code on supporting partner sites to redeem
funds and transfer them to the partner's commerce system.
Ten Ton Hammer: Who are some of the
partners you have now then?
Our list is still
growing, but our launch partners include Aeria Games,
OnNet, Games Campus, NDoors Atlantica, JCE, GameHI, and Fantage.
Ten Ton Hammer: So they can use the card
to pay for subscriptions as well as micro transactions?
Correct. So one of the
things that really makes this service different
is the ability to create an auto-recharge service. I think it's a very
powerful feature for online game communities and particularly for
publishers. What we allow you to do for our services is actually create
an automatic recharge card service that can be recharged through a
I don't know if you have children, but I certainly do and a lot of how
we designed our system is guided by my children's use of online game
properties. Many times you have to give a child an incentive to do
things and in this case, having an automatic recharge type feature that
can be recharged through prepaid cards gives the parents a lot of
power. It's not just a credit card that automatically recharges. There
has to be some conscious decision about the need to recharge. So that's
an example of some of the types of implementations we can support very
easily through our platform.