Part two of the great little interview with Itzik Ben Bassat, Blizzard's vice president of business development. This part discusses the release of the Burning Crusade, stores slipping up selling it early, and what to do with all that cash!

Blizzard recently announced that there are now 8 million subscribers playing World of Warcraft, with the majority of those paying between EUR 10.99 - EUR 12.99 per month, plus EUR 44.99 for the basic game. What are you going to do with all that money?

We're reinvesting a lot of money back into the game. We're committed to development quality that can only be achieved through a very long and involved development process.

You can read the rest of the article here: Burning Ambition.