Probably not terribly long...

While's it's just around the corner now, Warhammer Online was delayed several times from 2007 and into 2008. Now we know one of the reasons why.

"We obviously had a major bump when Burning Crusade came out," Jacobs said. "When [Blizzard] released that expansion, they raised the expectations of the player."

Jacobs paid tribute to Blizzard's ability to create stand-out quests that players would talk about with each other, and to pack its game with content.

"They put in some of what we call 'watercooler quests', the things that you talk about around the watercooler," he said.

"We looked at the amount of content they put in that and said we need more time if we want to add some of those things, if we want our own watercooler quests or more watercooler quests. So our choice was to delay the game and spend more time on it."

Turns out even if you don't think you're competing with something, it pays to pay attention!

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Last Updated: Mar 29, 2016

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