Guilds are a huge part of World of Warcraft. Most players are part of a
guild, or wish to be a part of one. Since the grand majority of guilds
are already established, the difficulties faced by those players brave
enough to create their own guilds are largely overlooked. Join Mem this
week as he describes his personal experiences in the guild creating
business and his grim conclusion that most new guilds without a solid
starter player base are doomed to failure.

Most World of Warcraft
players are part of a guild. Some choose to go
it alone, braving the wilds of Azeroth with no companions by their
side. But the grand majority of WoW players find themselves in guilds,
or at the very least wishing they were in one. There are guilds of all
types out there, small, large, casual, and hardcore. No matter what
type of player you are, more than likely you can find a guild to suit
your fancy.

Read all about it in href="http://www.tentonhammer.com/wow/editorials/CC/four"
target="_blank">Casually Casual IV: The Guild Paradox