Take a look here to view a great article on the ideas and theories behind Guild Housing in World of Warcraft!
GameSpy: Will guild halls be released with the game, and what specific privileges will be associated with them?
Kaplan: Guild halls will not be released with the game. We have a very robust player housing system which includes guild-specific content. Many of the backend programming is already complete on the housing system, but we do not anticipate that our player housing system will ship with the initial product. We want it to be perfect first.
GameSpy: Will guilds be able to purchase other in-game items such as real estate, ships, businesses, parts of the griffin transportation network, or set up their own sections of a city?
Kaplan: We are definitely interested in allowing guilds to be able to own certain areas, as well as participate in player-run businesses, but this would also fall under our player housing module.
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