With great looking website templates now so readily available, designers are able to achieve this a little easier than building something from scratch. However, the website should ideally still match the game’s design itself, as a sense of cohesion is what gamers expect.

Though the look of the website isn’t necessarily a deal-breaker, it can nevertheless enhance a gamer’s perception of the title. Here is a look at three of the most popular online games today, and how their website matches their game.

League of Legends

League of Legends is hands-down the most popular online game on the internet right now, with around 67 million monthly players. Along with other fantasy MMORPGs like World of Warcraft and DOTA 2, gamers simply love the gorgeous designs of all kinds of fantastical elements. Much like the game, the homepage doesn’t do fantasy lightly, as background images of epic battles, spellcasting, and heroes carrying weapons nearly bigger than their bodies flash up across the screen. Furthermore, avid gamers can also learn about the wide range of characters, with downloadable fantasy art available of all your favorite men, women, robots, and animals that battle it out on League of Legends.

Minecraft

Perhaps not surprisingly given its low-key aesthetics, the homepage of Minecraft is very sparse and basic – not too different from how a website might look in 1999. Yet this decision does reflect Minecraft in general, as the game’s simple and blocky graphics are instantly recognizable; it makes sense for the site to reflect the style itself, rather than incredibly detailed artwork and a flashy design.

World of Tanks

If you would imagine a tank game’s website to feature explosions and impressive tank models…then you’d be right. The site even features a 'Tankopedia', where you can learn about tanks from different countries, models, and divisions, which is a great idea that can only make users more eager to play the game. As well, the site’s standard 'About' and 'FAQ' sections are turned into cool artwork with a World War II theme, full of secret dossiers, mission briefings, and commanders comparing strategies.