In the wake of the troubled Warhammer Online Open Beta launch in Europe, The Greenskin has posted an interesting article. A European Warhammer fan, whose day job is in PR and lobbying, gives some information on the problems with the beta launch, and what he thinks should have happened.
In the golden book of PR however, you always have to show understanding towards your customers (or your voters). You may think they are complete morons (they may actually be, especially in the case of voters) but this does not change anything. You always need to keep your customers with information, be honest, come off as compassionate and humble. In the worst case - act it! Whatever you do - never ever lash out at your customers - however much they may deserve it.
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