Look at subscription MMO pricing behavior over the course of its short history, and you'll uncover lots of questions and a few possible answers. Since the market has more than doubled since 2005, why haven't subscription fees changed? Shouldn't more competition drive down prices? Are we paying more or less per month (factoring in inflation) than we were in 1999? When are we due for another increase? Evidence and thoughts regarding these questions in today's Loading... Follow the Leader.