Monetization-as-a-Service™ Platform Provider Continues to Expand its Direct to Consumer Catalog of Premium Digital Goods

Santa Clara, CA – October 21, 2010 – PlaySpan™, the global leader in monetization solutions for digital goods, social networks, online games and videos, today announced that it has partnered with leading online game publisher NCsoft® to distribute its popular franchises Guild Wars®, City Heroes® and Aion®.

Games within the Guild Wars franchise for sale include Guild Wars Game of the Year Edition, Guild Wars Eye of the North®, and Guild Wars Trilogy for prices ranging from $19.99 to $39.99. The other NCsoft titles include City of Heroes: Going Rogue™ Complete Collection ($39.99) and Aion: Assault on Balaurea™ ($39.99), the year’s biggest MMO release with 450,000 preorders.

“PlaySpan provides us with the opportunity to expand the reach of our paying audience,” said Keri Taylor, Director of North American Sales.   “With a vibrant community and a large selection of payment methods, their Marketplace offers the opportunity to monetize players we couldn’t otherwise acquire.”

With its direct to consumer, Social Marketplace (, PlaySpan has become a pioneer in the blending of ecommerce and community features targeted at online gamers.   The Marketplace is built on PlaySpan’s award-winning Monetization-as-a-Service Platform. In addition to shopping for digital goods, registered users of the PlaySpan marketplace can create personal profiles, rate and comment on the games they play, and take advantage of coupons, rewards and special offers to enhance their online game experience.

“Our goal is to provide end to end Monetization-as-a-Service solutions for our game industry partners,” said Karl Mehta, Founder & CEO.  “From the Marketplace on the front end to catalog management, contextual merchandising and payment solutions on the backend we have the entire spectrum covered in one integrated platform.”

NCsoft joins a growing list of top publishers whose games, virtual currencies and digital goods are resold in the PlaySpan Marketplace.  Other publishers include Aeria Games, GamersFirst, G4, Ntreev, Frogster (Runes of Magic), Gravity, CCP Games (EVE Online) and Joymax (Silk Road).  PlaySpan features items and currencies from more than 50 online MMO games and virtual worlds in its catalog, hundreds of PC downloads, pay-per-view videos and a flash game arcade.

About PlaySpan, Inc.

PlaySpan™ is the global leader in monetization solutions for more than 1,000 online games, social networks, and online videos. PlaySpan's patent-pending Monetization-as-a-Service™ platform enables publishers and developers to generate new revenue streams and grow ARPU.

PlaySpan’s Monetization-as-a-Service™ with its global payments product, UltimatePay™ delivers over 85 global payment methods in 180 countries including credit cards, PayPal, mobile payments, and PlaySpan’s ULTIMATE GAME CARD®, the #1 selling multi-game pre-paid card, available in over 50,000 retail locations across North America and a growing list of countries worldwide.

PlaySpan is headquartered in Silicon Valley with offices in Ohio, Virginia, and Mumbai. Investors include Easton Capital, Menlo Ventures, Vodafone Ventures, Softbank Bodhi Fund, STIC, and Novel TMT Ventures.  The company has won over 13 major awards in the past 3 years, was honored by Inc Magazine as one of the fastest growing companies in its Inc 5000 list for 2010 and was named to Business Insider’s prestigious Digital 100 for 2010.

For more information about PlaySpan, visit:

About NCsoft

NCsoft, headquartered in Seoul, Korea, is the world's premier publisher and developer of massively multiplayer online games, including the critically acclaimed Aion®, Lineage®, Guild Wars® and City of Heroes® franchises. NCsoft West is a division of NCsoft that holds operating responsibilities for North America, Europe, South America, and Australia/New Zealand. More information can be found at

To read the latest guides, news, and features you can visit our Guild Wars Game Page.

Last Updated: Mar 13, 2016

About The Author

Stacy "Martuk" Jones was a long-time news editor and community manager for many of our previous game sites, such as Age of Conan. Stacy has since moved on to become a masked super hero, battling demons in another dimension.