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In this GamesIndustry.biz special feature, Square Enix' president Yoichi Wada is described as calling Eastern markets weak for "core games" and sees Europe and North America as the promising markets of tomorrow.

Square Enix' president Yoichi Wada thinks that Europe has great potential for growth and wants his company to be stronger in that market.

Speaking to GamesIndustry.biz, Wada noted that the Japanese market is currently quite weak when it comes to games for core gamers, whereas the Eurppean and American markets are growing at enormous speed for core games.

While eyeing the western market, he recognised that regarding Europe as just one block could lead to fatal mistakes.

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Last Updated: Mar 13, 2016