Gamesindustry.biz caught up to BioWare founders Ray Muzyka and Greg Zeschuk at last week’s Eurogamer Expo to talk a little about the challenges that BioWare has faced in bringing Star Wars: The Old Republic to market and how the developer plans to keep players interested in months and years to come.

While it wasn’t the most popular decision with some players, the two defended and explained the decision to limit the number of launch copies for the game and why this rare decision may work out better for players. But what will really pique the interest of fans is what the developer has planned for the long-term. Muzyka hinted at an “aggressive plan post-launch” to meet the content demand of players. And if BioWare manages to pump out content as fast as RIFT, it could be interesting to see how other developers might adjust their content schedules.

New content is one of the things that Zeschuk believes will keep players in the game for years to come and BioWare plans to deliver that to paying subscribers.

So the two really big expectations from users are one, that really good reliable service and number two, is constant content. So we're asking for them to stay with us for years, so we reciprocate by giving them stuff to do for years, and that's a fair trade and that's very important.

The duo also discussed the daunting challenge of working with the Star Wars license and the emerging free-to-play market.

Read the full interview at Gamesindustry.biz.