So much information is rolling out of Blizzcon, but one area that I've always wanted to see improvement was the guild management. Well Blizzard exceeded where I thought they could go with significant upgrades to the management, organization and most importantly the loyalty program. Guild members will have very strong reasons to help level the guild up and then stay to enjoy the fruits of the labor.

Guilds will earn experience through boss kills, arena, professions and the new rated battleground system

* Boss kills are credited when 75% of the group is from a single guild

The current level cap for guilds is 20 and each level will provide talent points that can be spent on some very nice benefits like:

* Raid-wide buffs becoming reagent-free
* Increase in gold dropped from monsters
* Simultaneous raid summon - bring everyone in with one shot

Check out the rest of the Guild improvements that are currently in the works.