In a week that saw Sony Online Entertainment bring href="">microtransactions
to EverQuest and EverQuest II
and a persistent rumor
that Star Wars: The Old Republic
will also use microtransactions, Danny "Ralsu" Gourley couldn't help
but notice some old stereotypes about the revenue system popping up in
the Ten Ton Hammer forums. Ralsu thinks part of the problem is that
many companies developing or publishing free-to-play games use
microtransactions and the business model so far has been to flood the

It seems that the climate of the F2P arena pushes companies
making or publishing multiple games so fans can play a new game every
day. I think of their process being like underwear with the days of the
week written on the tags: safe,
comfortable, and not too flashy.

What would happen if a company focused on making just one high-quality
game at a time? Would that earn a little respect for microtransactions
and F2P games? Read "Zerging
the Market
" to find out Ralsu's answer.

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Last Updated: Mar 29, 2016