Finding the key to the player retention lock is the Holy Grail for most
MMOG developers, yet it can be difficult to pinpoint the exact
motivations that drive us to log into our favorite game month after
month. The task becomes all the more challenging once you see a
critical mass of players lumped at the level cap further along in the
lifespan of a given title.



Filling in for Ethec as he makes his way to Iceland for this
year’s EVE Fanfest, Reuben “Sardu” Waters
dons his + 10 Cap of Loading… and shares his thoughts on
what keeps players hooked on an MMOG long after the shiny newness wears
off. That, plus a pair of WoW editorials, an exclusive Global Agenda
interview on the Recon class and more await you in href="http://www.tentonhammer.com/node/75018" target="_blank">Loading…
Characters, Classes and Carrots.