With a customer base of almost 6 million people, Blizzard Entertainment has been fighting an ongoing battle against discrimination. From racism, sexism, homophobia or religious or political intolerance which can all be seen in one form or another, is this a battle that blizzard can really win.

”This week's controversy over Blizzard's decision to crack down on a guild in World of Warcraft advertising itself as "LGBT Friendly" is far from an isolated incident, but rather is a sign of growing problems with the huge artificial societies created by MMOG titles, argues Rob Fahey.”

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