Do TV and WoW mix?

The only way this makes any sense to me is that DIRECTV is hoping that parents of kids that play WoW will sign up to get free months for their kids, cause WoW players don't watch that much TV.

We've partnered with DIRECTV to offer a great value to World of Warcraft players and new DIRECTV customers. Between now and November 30, 2007, players who sign up for DIRECTV will receive 11 months of World of Warcraft FREE! New DIRECTV customers who aren't already World of Warcraft subscribers will also receive a free copy of the World of Warcraft game client. Visit DIRECTV’s Championship Gaming Series site to learn more about this special promotion.

You can find all the details here