Posted Wed, Mar 11, 2009 by Ethec
Welcome to the 1,033rd Edition of Loading...
Loading... is the premier MMORPG news and commentary daily newsletter from Ten Ton Hammer. Play World of Warcraft? Jay "Medeor" Johnson's weekly WoW newsletter "The Overpull" keeps you entertained and informed on all the latest developments in WoW. Sign up!
The Pulse
You vote with what you view at Ten Ton Hammer, and the result is the Ten Ton Pulse (What is Pulse?).
Here's today's top 5 Pulse results for today:
Biggest Movers in the Top 20 today :
Loading... Daily
Loading... currently on NyQuil / DayQuil therapy, so pardon the dangling participles.
Apologies if you didn't receive yesterday's Loading... which can be found online here. Our newsletter mailer seems to have come down with the start of spring plague that's going around.
I was all set to give my first impressions of EVE Online: Apocrypha today, but owing to a nasty cold and a general lack of patience for a patch download that wouldn't pass verification (clearing the cache may help, we'll see), I've yet to get back into the game. So, in my hoarse John Cleese voice: now for something completely different...
Last month KingsIsle Entertainment announced that Wizard101 had over 1 million players registered, and Cartoon Network quietly claims over 6 million unique viewers per month for their deceptively browser-based MMO FusionFall (I say "deceptively" because it looks and plays ten times better than any other game-in-a-frame that I've ever tried, and will play on any OS to boot). I'll give you the equivalent of a nerdfight combo move: the next time someone says that no subscription MMO can succeed in a post-WoW world, just bring up these two kid-friendly games, both aimed at the post-Club Penguin but pre-WoW audience, but fun for players of any age. And I'd willing to bet that with a little broader marketing scheme, both games (but Wizard 101 especially) could triple their player populations.
While traditional MMOs are scrounging to get 300k players, KingsIsle and CN have found themselves a niche that will fork out a scanty sum each month for night limitless PC-based babysitting (just kidding - if you let your kids play unattended on the Internet you deserve the Dateline expose but your kids don't). Both games have their price point advantages - FusionFall is the loss leader at $5.95 / month ($9.95 /month for a four account "family plan") but Wizard101 (at $9.95 / month or $6.95 / month per family member account) allows players to buy their way into subscriber areas of the game using in-game currency. Both games have an unlimited access free-to-play areas as well.
Here is a prime example of two games that have found a competitive footing against WoW by effectively not competing with WoW. Their core game mechanics are more Pokemon (Wizard101) or platformer (FusionFall) than D&D, the subscription price is roughly half of what the rest of the industry is charging, FusionFall can be played on any OS that has a Flash-capable browser and, best of all, these are surprisingly sophisticated games despite being targeted at young attention spans.
Those are the upsides, but both games come with cautions. From various parent reviews, it seems that FusionFall may suffer from Watchmen-itis in that the game might feel kind of flat to players that aren't familiar with the IP. If you can't appreciate finally getting a Dexter or Ben 10 nano, there might not be a juicy enough carrot on the stick to keep you playing. Some parents also might not appreciate the witchy overtones to Wizard 101, and 13 years old with parental consent might still be a little young for the full text chat that your subscription can enable (despite the profanity and personal info filters which tweens are usually pros at beating). The answer is simple, play alongside your kid and don't depend on the Internet to play nanny.
There are a number of lessons to be learned here for more traditional MMOs. First, if your game can be compared unfavorably with WoW, it will be. FF and W101 dodge this bullet by not only targeting a younger audience but by innovating on core gameplay, as described above. Second, these games not only catering to their niche (meaning kids and parents), but give them all they've ever wanted plus a half-hour backrub - something we talk about often in Loading. Finally, $5 to $10 less dollars per subscription per month isn't meaningless in this economy, and I'm surprised that more subscription-based MMOs haven't tried to undercut on price, especially after the game's peak has long passed. If I could subscribe to 3 elderly MMORPGs for the price of one, I'd likely keep up my subscriptions just for the ease of checking out the latest content.
What other lessons can we learn from kids MMOs? Are children really the future? Discuss this or anything else that comes to mind in the Loading... forum or feel free to email me.
5 new MMOG hand-crafted articles today! 169 in February! 305 in 2009!
New MMOG Articles At Ten Ton Hammer Today [Thanks Phil Comeau for links and Real World News]
Interviews/Reviews
Community
Video
Guides
Hot Content - Or, what I took a fancy to:
Real World News
Thanks for visiting the Ten Ton Hammer network! Have a great weekend!
-Jeff "Ethec" Woleslagle and the Ten Ton Hammer team
Comments
Post your comments »
Read all 12 comments and add your thoughts! »