The costs of developing a triple A MMOG is on the rise, while maintaining subscription numbers is getting harder and harder. On a risk versus reward scale, one has to ask how much longer will investors continue to pour money into a market, that, for the most part, has seen relatively little profit, aside from a handful of hit titles? Benjamin J. de la Durantaye takes a look at gamer expectations versus what we're offered in Loading... Show Me the Money.