Trends, they are a'comin'.

While the Activision-Blizzard merger is old news at this point, don't miss this interesting article which examines the impact of the deal on the larger industry as a whole.

Activision’s boss, Bobby Kotick, will remain at the helm of the new company, to be known as Activision Blizzard in recognition of Vivendi’s main gaming asset: its subsidiary Blizzard Entertainment, the firm behind ‘World of Warcraft’, an online swords-and-sorcery game with 9.3 million subscribers. The deal was unexpected, but makes excellent strategic sense, says Piers Harding-Rolls of Screen Digest, a consultancy. Activision has long coveted ‘World of Warcraft’, and Vivendi gets a bigger games division and Activision’s talented management team to run it. As well as making sense for both parties, the $18.9 billion deal—the biggest ever in the video-games industry—says a lot about the trends now shaping the business.

Read the rest at ScreenIndia.