Welcome to the 922nd Edition of Loading...

If you aren't reading this in your e-mail, you could be. Sign up. Are you looking for gaming news? Look no further for all of the headlines. General industry news, right down to game specific and forum thread feeds are all yours as part of Ten Ton Hammer's news syndication program. Enjoy!

Daily Column

Loading... your first 'ding' of the day.

First, the Ten Ton Pulse, your finger on the beating heart of the MMOG industry.

If the Top 10 isn't enough, we also show the Top 20 and Top 50 lists as well, available to everyone on our homepage. (What is Pulse?)

  1. Warhammer Online - 200 BPM
  2. World of Warcraft - 135 BPM
  3. Age of Conan - 50 BPM
  4. Tabula Rasa - 9 BPM
  5. Lord of the Rings Online - 8 BPM
  6. EVE Online - 7 BPM
  7. Everquest II - 6 BPM
  8. Vanguard - 6 BPM
  9. Runes of Magic - 6 BPM
  10. Atlantica - 5 BPM

Everyone seems to love to love to speculate about subscriber numbers. Not be left out, Edge-Online talked to Arvind Bhatia of Stern Agee and came away with this,

"EA said it shipped 1.5 million copies of WAR to retail last week.

Arvind Bhatia at Stern Agee told Edge on Tuesday he came to the 250,000 subscriptions figure based on EA's goal to break even on the game.

"Over time, subscribers will drop off and level off at 250,000- 300,000," he said in a phone interview." [read the entire article]

250,000 is an interesting number for a variety of reasons. First, it's a nice round number; a quarter of a million people. It sounds large, but not too large as to make an analyst seem out of touch if the game bombs and only scrapes up 100,000 subscribers.

If the numbers above become reality, 1.5 million copies shipped with only 250,000 people enjoying the game enough to stick around past 30 days then Warhammer Online will have been a colossal marketing success and an enormous gameplay failure. It would mean that only one in six people who were willing to fork out the $50 for the game enjoyed it enough to pay another $15 a month for it. Maybe it is just me, but I don't see that much complaining in the message forums where 'those that must be heard' congregate to protest, grumble, whine or otherwise bellyache about anything that doesn't satisfy them completely and unabashedly.

If only one in three players sticks around that leaves the title with 500,000 players even if Mythic never sells another box of Warhammer Online. Personally, I think the estimate is low and I'm not convinced that basing it on what EA considers a break even mark is relevant.

Time will tell. What is your best guess at Warhammer Online subscriber numbers? Hit the Loading... forums and have your say.


Ten Ton Hammer Epic Thread of the Day [Thanks to Karen Hertzberg]

Sometimes they're funny; sometimes they're foolish; sometimes they're flaming;
sometimes they're cool. Whatever this one happens to be, it's
our Epic Thread of the Day.

From our Members Only Forum
Submitted by subgenius5150

Betty White and Pecan Pie

not much we can say about this epic thread--it's a visual--except that
Ten Ton Hammer's resident rodeo clown (well, he's actually
editor-in-chief, but we don't want that to go to his head), Jeff

"Ethec" Woleslagle, has a knack for entertaining the community.

You'll have to be a premium member
to view the sheer awesomeness of this epic thread. The membership is
totally worth the investment. (The thread...not so much.) Without
further ado, we give you Betty White and Pecan Pie!

Awesome Quote from the Epic Thread:

"Jeff...no! Bad boy! Put the photoshop away before someone gets hurt!"
- Savanja

Do you have a favorite Epic Thread? Let us know!


14 new MMOG hand-crafted articles today! 240 in September! 2444 in 2008!

New MMOG Articles At Ten Ton Hammer Today [Thanks Phil Comeau for links and Real World News]




Hot Content - Or, what I took a fancy to:

  1. Warhammer Online: Top 5
  2. Champions Online: Q&A with Brian Urbanek
  3. Red Stone: First Impressions
  4. World of Warcraft: WotLK Preview Video of Drak'Tharon Keep
  5. Age of Conan: New Game Director - A Look at Craig Morrison
  6. Warhammer Online: It Don't Mean A Thing If You Ain't Got That Bling
  7. Warhammer Online: It Don't Mean A Thing If You Ain't Got That Bling - Part Two
  8. Warhammer Online: Collector's Edition Head Models
  9. Warhammer Online: Jeff Hickman at Launch

Real World News

Thanks as always for visiting TenTonHammer.com.

- John "Boomjack" Hoskin and the Ten Ton Hammer Team

Last Updated: Mar 13, 2016

About The Author

Dissecting and distilling the game industry since 1994. Lover of family time, youth hockey, eSports, and the game industry in general.