Posted Mon, May 18, 2009 by Ethec
Welcome to the 1,081st Edition of Loading...
Loading... is the premier daily MMORPG news and commentary newsletter, only from Ten Ton Hammer.
In Loading... Like Hotcakes, we'll recount our experience of trying to buy BlizzCon tickets when they went on sale last Saturday. How could Blizzard improve the process and minimize the eBay scalping? Plus, Champions Online launch delayed until September 1st - share your thoughts on this development in today's epic thread. That and more on LotRO's Book 8 and Alganon Online's healer class in today's Ten Ton Hammer newsletter.
Coyote is back in a big way at Ten Ton Hammer, and his daily column explores all things geek with Coyote's trademark wit and humor in It's All Geek to Me, fresh daily at Ten Ton Hammer. Today's topic: Four things that SOUND cool, but aren't... (Unless you count bear-sharks)
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The Pulse
You vote with what you view at Ten Ton Hammer, and the result is the Ten Ton Pulse (What is Pulse?).
Here's today's top 5 Pulse results for today:
Biggest Movers in the Top 20 over the weekend :
Loading... Daily
Ticket sales for last year's BlizzCon broke the server in a matter of minutes, so success either meant you'd made a deal with the gods of chaos and luck or that you were sitting on a fiberoptic connection in Southern California and have a very itchy trigger finger. This year would surely be different? Not really. In addition to raising the price over last year from $100 to $125 , Blizzard took a cue from their game and made a painful process not less painful, but slightly more palatable. Server outages were replaced by hopeless queues, so at least most of us can know for sure that we never really had a chance. Unless you're willing to spend north of $500 for a pair of tickets on Ebay (51 tickets are currently up for bids, and prices are likely to skyrocket after the next block of tickets sells out on May 30th).
Case in point: Ten Ton Hammer's Machail dove into the fray both to see what he could see and to try and secure a handful of tickets for at-work friends and, despite jumping in as soon as humanly possible, the time it took for him to specify the number of tickets and click submit, he was 8,998th in line. I'm not sure that Blizzard has released an exact number of tickets available this year, but last year's 15,000 seemed to stretch the Anaheim Convention Center to capacity.
Couple that with the fact that you could buy up to a five spot of tickets (judging by the Ebay sellers, small lots look to have been served first), and the Mac attack never really had a chance. He reached about 5,000th before the inevitable sellout occurred. And a sellout was absolutely inevitable, especially with no Worldwide Invitational this year or really any Blizzard events abroad. Activision Blizzard recently announced that they wouldn't have a public presence at E3 this year as well. It makes sense: why share the spotlight when you have a monumentally successful stage of your own in BlizzCon?
Nevertheless, this approach does create a pretty huge people jam. Other than moving BlizzCon 25 miles up I-5 to the much larger Los Angeles Convention Center (the stadium seating in the Staples Center would be a very welcome change from the one-elevation-fits-all expo approach for the large presentations), we came up with another possible solution.
Ten Ton Hammer's Cody Bye asked then-Game Director Jeff Kaplan about the possibility of a second BlizzCon on the east coast or mid-west at last year's BlizzCon. Kaplan had this to say: "Long term, we really want to be whereever people are, cut down that flying time and give more people opportunity to come and hang out with us." A second BlizzCon would mean twice the hype focii and twice the lost time for developers and it might just mean that the same x number of people would fight tooth and nail to get into both events. Nevertheless it could mean up to twice the capacity and fewer flyover states between us and BlizzCon.
Have a similar BlizzCon tickets story? Were you successful? How could Blizzard improve the process? Share your stories and ideas in the Loading... forum.
6 new MMOG hand-crafted articles today! 57 in May! 583 in 2009!
New MMOG Articles At Ten Ton Hammer Today [Thanks Phil Comeau for links and Real World News]
Thanks for visiting the Ten Ton Hammer network!
-Jeff "Ethec" Woleslagle and the Ten Ton Hammer team
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